Make Ads Interesting Again: Fixing the Media Buyer vs. Creative Team Disconnect
Description
In today's rapidly evolving advertising landscape, the line between media buying and creative strategy is blurring—and agencies that adapt are thriving. On this episode of Marketing Mindset Podcast, Justin and Andrew Buckley from ATTN Agency unpack the critical shift from traditional media buying to data-driven creative strategy.
- Why successful creative strategists must master both analytics and imagination.
- How brands can effectively scale creative testing without losing their core messaging.
- The overlooked power of persona-driven marketing for sustainable growth.
- What future-focused agencies and brands need to do now to avoid being replaced by AI-driven platforms.
We dive deep into:From Black Friday bugs to the future of AI-powered advertising, this episode explores actionable insights to keep you ahead of the curve.
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
United States
