From Designer to Strategist: Building Creative Careers in the Age of AI
Update: 2025-07-10
Description
How do you future-proof your creative career when AI is disrupting everything?
In this episode of Marketing Mindset, I sit down with Farooq Umer, Brighter Click’s very own lead designer turned creative strategist, to break down his journey from executional design work to owning performance strategy.
We talk about:
- Why most designers never see the data, and how that’s holding them back
- The skills that actually matter when shifting into strategy roles
- How learning copywriting and influencer management changed Umer’s career trajectory
- Why AI won’t replace you if you evolve faster than it does
Whether you're a designer, copywriter, or performance marketer, this episode is a blueprint for turning curiosity and grit into a thriving creative career.
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
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