In part 2 of her interview with Simon Ostler, former Executive Producer and Managing Editor of Global Television News, Shirlee discusses everything from how to prepare for a TV appearance, how to promote yourself or your business without sounding sales-y. We tackle everything from what to do after landing a media opportunity, to preparing for the appearance, to promoting yourself naturally during the interview, to leveraging the earned media for further exposure. You'll learn all about the importance of perseverance, adaptability, and compelling storytelling in securing media coverage.

Keywords: media pitching, news outlets, audience engagement, local media, expert voice, storytelling, character-driven stories, social media presence, media relationships, hooks for media pitches, following up on pitches, media coverage, newsrooms, communication, phone calls, social media, visuals, video content, preparation, promotion, earned media, storytelling

Takeaways

• Providing visuals and video content can enhance your chances of securing media coverage
• After landing a media opportunity, gather key information about the appearance and be prepared
• Promote yourself naturally during the interview without making it obvious
• Record and leverage the earned media for further exposure
• Perseverance, adaptability, and compelling storytelling are key to securing media coverage

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