David Bock lives in Altadena, California, and sells honey with his cottage food business, Buzzed Honeys.

David was one of the very first people to sell honey under California’s cottage food law. He’s been running his business for over a decade now and he now does beekeeping full-time.

David has a multifaceted business. He specializes in rescuing honeybees and now manages 60 hives, and he helps others start their own hives as well. 

In this episode, you’ll hear how his previous career as a TV show writer inspired his jump into beekeeping, plus local marketing tips that helped him build an email list of 3,500+ subscribers!

What You’ll Learn

• How to rescue honeybees and efficiently manage multiple hives
• How to effectively handle bee removal and help others start their beekeeping journey
• The startup costs and potential challenges of beekeeping
• Special permitting considerations for honey producers
• How to produce enough honey to start selling in the first year
• How David built an email list of 3,500+ subscribers
• What to consider when pricing honey products
• How to boost revenue by offering corporate hive sponsorships
• The marketing benefits of creamed honey versus liquid honey
• A marketing tip for boosting local sales

Resources

Buzzed Honeys website (Facebook | Instagram)

Bees a Million Hive Rentals

HoneyLove

California Cottage Food Law

Free Tutorial: Intro To Email Marketing

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Are you building an email list for your business yet? If not, you really should be collecting customers’ email addresses and emailing them on a regular basis. Even these days, email continues to be better than social media for generating consistent sales, and the best part is that you own it. Once you build an email list, nobody can take it away from you.

I created this free tutorial that will walk you through the essentials of using ConvertKit to build an email list and get more followers!

Get full show notes and transcript here: https://forrager.com/podcast/108