Jessi Deily of Helena, MT sells macarons and custom-decorated meringue cookies with her cottage food business, Colby Jack Rabbit.

After struggling for years to make significant money selling her artwork, she started putting her artistic creativity into baked goods which sold like crazy!

Once you see her custom meringue cookies, you’ll understand why they’ve caught people’s interest on social media. She now has 140k+ followers on TikTok and goes viral on a semi-regular basis!

In this episode, you’ll hear some of her social media strategies and how starting a cottage food business enabled her to monetize her undeniable artistic talent consistently.

What You’ll Learn

• How Jessi transitioned from graphic design to launching her cottage food bakery
• What to consider when finding the right price point for custom baked goods
• The importance of packaging and presentation in attracting customers and increasing sales
• Why SEO and keyword optimization are essential in social media marketing 
• Why growing your social media following does NOT always grow your sales
• How to optimize your content for maximum engagement on TikTok and YouTube
• The similarities between social media and Etsy
• Why Jessi has not put her personality into her brand

Resources

Colby Jack Rabbit website (TikTok | YouTube | Instagram | Facebook)

Come and Bake It cookbooks (dairy-free recipes)

Montana Food Freedom Law

Montana Cottage Food Law

Free Tutorial: How To Build a Great Website In 1 Hour

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Get full show notes and transcript here: https://forrager.com/podcast/107