Alexis Kron lives in Bullhead City, AZ and sells luxury cakes and baked treats with her cottage food business, Bakednaz.

Alexis started her business right at the beginning of the pandemic, and initially she actually faced quite a bit of resistance from other bakers in her area.

But by focusing on serving customers and producing excellent products, she’s turned her business into a success.

In this interview, Alexis not only shares plenty of business advice that allowed her bakery to become profitable, but also shares how her very challenging childhood influenced her entrepreneurial journey.

What You’ll Learn

• Why you must stay determined, even when you face setbacks
• How to find a unique niche that meets the needs of your local community
• The importance of a strong personal support system for overcoming business obstacles
• How to build client trust and differentiate yourself
• Why social media is a “different kind of beast”, and how to tackle it
• How to add a luxury service to your brand
• Why your packaging matters, even for prepaid orders
• How to save time when setting up consults with potential clients
• How to find a balance between personal touch and business systems
• That it’s okay if your ideal customer is not like you
• How to spread the word when you’re starting your business

Resources

Bakednaz Instagram feed (Facebook)

Arizona Cottage Food Law

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Get full show notes and transcript here: https://forrager.com/podcast/122