Tyler & Angie Worthey live in Neoga, IL and sell hot sauces and other spicy foods with their cottage food business, Worthey Peppers. 

Although Angie and Tyler now operate the business as a mother-son team, it was Tyler who originally started it as a freshman in high school.

In this episode, Tyler shares how he grew the business throughout his high school experience, and turned it from a hobby project into a very successful business. 

This is an incredibly unique cottage food story, and Tyler stands out as a truly exceptional young entrepreneur!

What You’ll Learn

• How Tyler won at the state level twice in FFA competitions
• Why you must adapt your products to your market to be successful
• The significance of having a unified & professional brand for marketing more effectively
• How to use social media to engage and grow your customer base
• How to find time for a cottage food business, even with a busy schedule
• The importance of using scheduling to increase productivity
• Why you should spark creativity in your customers, which can boost sales
• How to find a strategic price that maintains a good ROI and leads to growth
• The benefits of having an accountability partner in business
• The importance of being passionate about your products and business
• How to be successful as a young entrepreneur

Resources

Worthey Peppers website (Facebook | Instagram)

Tyler featured on TV

National FFA Organization

Hot Ones

Illinois Cottage Food Law

Free Tutorial: Intro To Email Marketing

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Are you building an email list for your business yet? If not, you really should be collecting customers’ email addresses and emailing them on a regular basis. Even these days, email continues to be better than social media for generating consistent sales, and the best part is that you own it. Once you build an email list, nobody can take it away from you.

I created this free tutorial that will walk you through the essentials of using ConvertKit to build an email list and get more followers!

Get full show notes and transcript here: https://forrager.com/podcast/121