Kristi Otto lives in Fort Myers, FL and sells organic desserts with her cottage food business, One More Bite Organic Desserts.

Kristi has 3 decades worth of experience in the food industry, and she built two unrelated businesses before starting her bakery.

So perhaps it’s no surprise that her cottage food business has been quite successful, but that doesn’t mean that it’s been an easy road.

Kristi started this business shortly after moving from Minnesota to Florida, and she found that her products did not resonate with her new community like she expected them to.

As a result, her business looks much different than she initially envisioned, but she’s managed to adapt and find products that both she and her community are passionate about.

What You’ll Learn

• The importance of adapting your business model to meet the needs of your market
• How personal passion can transform a business into a fulfilling venture
• Techniques that commercial food establishments use to run more smoothly
• The effects that an HOA can have on business decisions
• How to price fairly without overthinking it
• Why you must try different types of sales venues to find the best fit for your business
• Why you should invest time and effort into local search engine optimization (SEO)
• The pros and cons of offering free shipping on your website
• How to use artificial intelligence (AI) to boost your productivity

Resources

One More Bite Organic Desserts website (Facebook | Instagram)

BakeDiary (pricing & order management software)

ChatGPT (AI Chatbot)

How to Make Sourdough Bread by Roselle Blore (Instagram)

Blondery by Auzerais Bellamy

Mentioned Podcast Episodes:

• #112: Mark Elvidge with Vermont Nut Free Chocolates
• #113: Tiffany Hill with The Pink Crumbb
• #114: Tiffany Hill with Think Pink Bakers

Florida Cottage Food Law

Free Tutorial: Intro To Email Marketing

<figure class="alignright size-thumbnail"></figure>

Are you building an email list for your business yet? If not, you really should be collecting customers’ email addresses and emailing them on a regular basis. Even these days, email continues to be better than social media for generating consistent sales, and the best part is that you own it. Once you build an email list, nobody can take it away from you.

I created this free tutorial that will walk you through the essentials of using Kit to build an email list and get more followers!

Get full show notes and transcript here: https://forrager.com/podcast/126