Wynter Hosier of Greentown, IN sells macarons and other baked sweets with her food business, Etta’s Gooey Goodies.

Wynter started her business from home back in 2016, and it has been quite the crazy ride since then!

From navigating Indiana’s very strict cottage food laws, to buying a storefront that she couldn’t even use for 3 whole years, to starting a Facebook group that grew to over 35,000 members, Wynter’s journey has taken many unexpected turns.

But ultimately, through lots of perseverance and a strong focus on fostering community, she now runs an increasingly successful storefront and shows no signs of slowing down anytime soon.

What You’ll Learn

• Why understanding your laws could dramatically impact the success of your business
• The importance of building a strong network in your community
• Why you should NOT have the same profit margin on all of your products
• How to use pricing to avoid becoming overwhelmed
• What it’s like to do $55,000+ in revenue from a cottage food business
• Why Wynter’s brick-and-mortar storefront became a major challenge, and what she learned from it
• The importance of being quick to hire and willing to fire
• How Wynter build a Facebook group with 35,000+ members
• The challenges of working with local government agencies, and how to deal with them
• How to balance home life and business when operating a cottage food setup
• Why you must differentiate yourself and stand out in the market
• How creative marketing strategies, like themed discount days, can drive sales

Resources

Etta’s Gooey Goodies website (Facebook | Instagram)

Marshmallow Making Madness Facebook Group

MallowCon

Friends of Fred (Facebook)

Hear Liz Marek on Episodes 31 & 32

Indiana Cottage Food Law

Free Tutorial: Intro To Email Marketing

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Are you building an email list for your business yet? If not, you really should be collecting customers’ email addresses and emailing them on a regular basis. Even these days, email continues to be better than social media for generating consistent sales, and the best part is that you own it. Once you build an email list, nobody can take it away from you.

I created this free tutorial that will walk you through the essentials of using Kit to build an email list and get more followers!

Get full show notes and transcript here: https://forrager.com/podcast/128