Dilara Cossette: Making Paid Ads work for Small Marketing Teams
Update: 2024-02-26
Description
86% of buyers have already made their decision before ever filling out a form. Corrina and Taylor are joined by Dilara Cossette, practitioner turned founder of Focus Image Pro, for a chat on how she transformed a client's lead and demand generation strategies.
By adopting a holistic approach and closely collaborating with the sales and executive team, she gained a comprehensive understanding of the lead sources and their quality. This collaborative strategy enabled her to make effective changes in the campaigns, leading to a substantial increase in Marketing Qualified Leads (MQLs) and closed revenue opportunities.
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