Richard Grant: Qualifying Best-Fit Accounts through ABM
Update: 2024-09-23
Description
Whether you are in marketing or sales, you've likely had to sort through numerous intent signals across your target accounts. But how do you know which ones to act off of and sort through the noise?
This week Corrina & Taylor are joined by Richard Grant, Account-based Marketing Manager at ITJ. Richard shares his internal framework, P.E.R.F.E.C.T., which he's implemented to determine who to target, specifically with what content and at what time.
Richard shares how he used an operational lens to score and qualify best-fit accounts that were true ICPs for ITJ.
Follow Richard on LinkedIn
Check out Building a StoryBrand: Clarify Your Message So Customers Will Listen
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