Madeleine Work: Frameworks for Extracting Persona Feedback for Positioning
Description
Corrina & Taylor welcome Madeleine Work, Product Marketing Manager at Chili Piper, to the pod for a chat about all things positioning. Madeline dives into the core of Chili Piper's marketing ethos—experimentation. This approach not only fosters a culture of creativity but also serves as a testament to the company's commitment to transparency and community engagement. This also inspired her to create an entirely new way to collect feedback on Chili's upcoming product release, which narrows the parameters to which you can provide feedback, empowering the individual to be more creative and direct.
Connect with Madeline
Check out Madeline's Post on Getting Consensus on Messaging
Learn more about Chili Piper's Experiments
Connect with Direct's hosts, Corrina & Taylor
United States
