Matzen Shirley: LinkedIn Signal-based Outbound
Update: 2024-08-02
Description
Corrina & Taylor are joined by Matzen Shirley, Head of Growth & Demand at Common Room. Like our hosts, Matzen knows that at any start-up, time is money. Proving the value of new experiments is crucial.
Matzen shares not only the tactics that have worked in building pipeline with outbound, but also how he built the use case internally to approach outbound differently.
Get his "inside baseball" and learn how his team has built a signal-based outbound play at scale.
Follow Matzen on LinkedIn
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