Lee Moskowitz: Generating Leads with Ebooks in 2024
Update: 2024-02-09
Description
You might be wondering, why are we chatting about ebooks still in 2024? Corrina and Taylor are joined by Lee Moskowitz for a chat about how ebooks can still be effective lead-generation assets and how to get the most out of them.
Lee talks through the creation of the RevOps Salary Guide, which came by way of social listening and research. He recognized this was a topic that his audience was craving but wasn't being served. Lee's strategic approach involved both gated and ungated content, as well as how to nurture them effectively.
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