Internet marketers have a new crush on video and many podcasters are starting to feel pressured to create video content. But do you really need to add video?



Please share this episode from your podcast app or https://theaudacitytopodcast.com/needvideo



## Start with audio



- “Should Your Podcast be Audio, or Video?”: https://theaudacitytopodcast.com/should-your-podcast-be-audio-or-video-tap163/



## Think real video first, fake video last



- I've done a previous episode about the problems with fake video: https://theaudacitytopodcast.com/why-you-should-not-publish-audio-podcasts-on-youtube-tap332/



## Video costs more



- IPX7 waterproof earbuds: https://www.amazon.com/dp/B08KDZ2NZX?tag=theaudacitytopodcast-20&linkCode=ogi&th=1&psc=1



## Video can actually be "lazy" in a good way



- “It's not hurting their podcast!”: https://theaudacitytopodcast.com/debunking-the-myth-its-not-hurting-their-podcast/



## Video can be in more places



## Your video can be completely different from your audio



## Some ways you can try adding video to your audio podcast



1. Live-stream!

2. Record talking head(s)

3. Create snippets

4. Respond to comments

5. Show behind the scenes

6. Repurpose your information

7. Special content

8. Other updates your audience would enjoy



## Don't stress; you don't NEED video



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