Choosing the right category for your podcast has the potential to help your podcast get discovered and featured. But what should you do with so many categories to choose from, and sometimes seemingly not enough?



Sidenote: "genre" and "category" are often used interchangeably in podcasting, but I'll stick with the "category" term for this episode.



Please share this episode from your podcast app or https://theaudacitytopodcast.com/categories



## Categories in Apple Podcasts



- Apple's 110 podcast categories: https://podcasters.apple.com/support/1691-apple-podcasts-categories



## Podcasts can be in more than one category



## The primary category matters most



## 4 steps to pick the right categories for your podcast



- Apple's 110 podcast categories: https://podcasters.apple.com/support/1691-apple-podcasts-categories



### 1. Ignore the charts and saturation



- Apple Podcasts statistics from Podcast Industry Insights: https://podcastindustryinsights.com/apple-podcasts-statistics/



### 2. See where your "competitors" are



### 3. Pick what best describes your content



### 4. Pick where your audience would expect to find your podcast



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