In my kitchen this week I am joined by Henry Porpora the Co-Founder of SULT the electrolyte brand who has shaken up the wellness space with it's bold colour yellow and authentic tone of voice. SULT is here with one simple mission: to make hydration accessible and enjoyable for everyone — not just athletes or wellness influencers.

Henry and Milly have gone about marketing SULT in a way that has also got a lot of people's attention - they have been sharing their whole journey and every decision with their community on socials and as a result have created a large community that most brands would only dream of. In this epiosde Henry and I discuss their marketing strategy and how they are demonstrating that people buy from people and by giving SULT a personality as well as putting both Henry and Milly's personality in the forefront of all social content they are creating a truly authentic and personable brand that consumers are resonating with.

If your intrigued about the personalities behind SULT or are obsessed with how they have launched the brand then this episode is for you

Topics we discussed...

• Why did you feel the need to start an electrolyte brand 
• What didn’t you like about the other brands on the market
• Why do we need Electrolytes
• Why are they growing in popularity?
• What was important from a product stand point when creating SULT?
• How did yours and milly’s friendship come about and the idea for SULT start?
• Building the brand
• The marketing strategy
• Building community  

This episode was hosted and produced by Georgia Symonds

Georgia’s Instagram - click here!

For more information and other interesting articles check out our website: www.catchupsinmykitchen.com 

To checkout SULT - click here!

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