E023: Ridge's Sean Frank drops in! Talking big swings, partnerships and being a fireman CEO
E023: Ridge's Sean Frank drops in! Talking big swings, partnerships and being a fireman CEODescription
00:00 Introduction
04:40 The Background of a CEO in E-commerce
07:16 The Importance of Marketing Knowledge for CEOs
09:08 The Role of Content and Understanding the Attention Economy
12:01 The Importance of Survival and Longevity in Business
19:49 The Significance of Incrementality in Marketing
21:05 The Day-to-Day Responsibilities of a CEO
27:36 CEO's Involvement in Marketing and Budgeting
32:24 Collaboration between CEO and Marketing Team
33:06 Using Data Analytics for Marketing Optimization
35:05 The Role of Finance in Driving Growth and Profitability
37:25 The Future of Advertising: The Creator Economy
49:12 Partnering with Creators and Leveraging Earned Media
56:16 Taking Big Swings: Investing in High-Profile Partnerships
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Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit
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