E027: How We Set Goals, Attribution Limitations and KPIs for Growth

Update: 2024-10-01

Description

00:00 Introduction
01:36 E-commerce Trends and Personal Updates
06:10 Marketing Strategies and Media Mix
17:28 Forecasting and Setting KPIs
52:09 Testing and Measuring Incrementality

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00:00

1.0x

E027: How We Set Goals, Attribution Limitations and KPIs for Growth

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

#box-pro-ellipsis-173651643052833{-webkit-line-clamp:2;}E027: How We Set Goals, Attribution Limitations and KPIs for Growth

E027: How We Set Goals, Attribution Limitations and KPIs for Growth

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

E027: How We Set Goals, Attribution Limitations and KPIs for Growth