This week Jonny catches up with Jessie van Breugel, a Personal Branding Strategist who's originally from the Netherlands, but is currently digital nomadding his way around the coast of Costa Rica. He's got a wealth of knowledge on the topic of personal branding and provides us with a free crash course on the topic, highlighting ways to up your game and above all, your digital brand.

In this episode, we discuss:

• Becoming a digital nomad and the challenges of working abroad


• A crash course in personal branding – understanding yourself and how you think and act, before helping others


• Having the mindset of putting yourself out there and solving a problem for your audience


• Taking on the mentality of being the person you needed 6 months ago and how that can really propel your brand


• Certain outcomes achieved for certain content


• Building fans vs. building followers


• Quality > quantity


• How your attitude towards social media can make ALL the difference


• Creating awareness around the fact that social media may only highlight the best of each individual, rather than good’s and the bad’s


• Reinforcing once again that it’s all about the problem you’re trying to solve


• The value of energy when posting on social media.