EP44 - Trust is the Transfer of Confidence
Description
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Before your customer buys the car… they buy you.
In this episode, we break down why trust is the real engine of the sales process—and how your confidence becomes the customer’s confidence. We explore the neuroscience of trust, the psychology of decision-making, and the very human truth that people don’t just buy vehicles—they buy the person guiding them through the process.
You’ll hear:
Why trust builds faster than you think (or breaks even faster)
How to use confidence, clarity, and empathy as selling tools
What the brain needs to say “yes”
Real stories of trust-building wins and facepalm-worthy fails
Whether you’re new to the floor or a seasoned closer, this one will sharpen your edge and reconnect you to what really sells: you.
🎙️ Stream it now.
🎧 AutoKnerd is where car sales get smarter, funnier, and more human.
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