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In this soul-stirring episode of AutoKnerd, we zoom out from the grind of the sales floor to explore the deeper truth behind the job title. You’re not just a salesperson—you’re a guide, a mirror, a storyteller. And somewhere between commission goals and customer objections, we’ve forgotten what makes us truly powerful: our humanity.

Host Andrew Sardone dives into the emotional core of automotive sales, unpacking what it means to build trust, embody presence, and show up for customers as a real, grounded human being. With stories, reflections, and a clear invitation to reset, this episode will remind you why you started—and who you really are beneath the blazer.