EP82: Gen A – White Space Opportunity or Not…(Yet)? with Candace Corlett
Update: 2024-10-28
Description
In this episode, Wendy Liebmann talks to WSL’s president, Candace Corlett about the emerging Gen A population, and other opportunistic shopper segments that can drive much needed retail growth in the near future.
They discuss:
- The size of the Gen A cohort. What makes them unique.
- Whether Gen A is ready for prime-time shopping or merely influencers. At least for now.
- Why the 50+ population is the bigger opportunity today – and ripe to drive retail growth.
- Immediate opportunities to support Caregivers – younger and older shoppers stressed by their new everyday roles – and drive traffic and sales growth
- Implications for brand and retail trust and loyalty, reflected in the current fractious political and social environment
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