EP87: The Future of Brands, Retail, Innovation, and Work with Joanna Jensen, Child's Farm
Update: 2025-02-12
Description
In this episode, Wendy Liebmann talks to Joanna Jensen, founder of Child’s Farm, the British multi-award winning, baby and child personal care brand that took leadership of the category from behemoth Johnson’s Baby.
They discuss:
- How to take on the biggest brand and win.
- Why passion so often leads to disruptive brand and retail innovation.
- That the spending power of women will drive growth – now and in the future.
- Why the physical store still matters: it’s the power of social interaction.
- The importance of retaining a challenger brand mentality, after a business is acquired by large organizations
- How to build a relevant work culture: it’s in person, lifestyle relevant and health supported. (Yes, menopause support makes a difference, for women and men.)
Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
