Engaging Unresponsive Customers
Description
In this episode, Christina is joined by Maggie Madden, the Director of Credit and Collections for TrueLight Glass and Aluminum. With over 20 years of experience in accounts receivable, credit, and collections, Maggie recounts her unique career path which began as a secretary and evolved through the recognition of her potential by a CFO.
Maggie delves into her specialized approach to reducing past due balances within TrueLight. Central to her strategy is the emphasis on relationship building between collectors and customers. She discusses how these connections lead to more effective collections, as customers tend to communicate openly about any issues they face.
The conversation also explores how technology and humanization can be balanced effectively. Maggie shares insights on how TrueLight uses multiple channels, including a customer portal, to make it easier for customers to manage their invoices and payments.