In this episode, Christina is joined by Ryan Farmer, the Director of Cash, Credit Management, and Collections for Vesta Services LLC. With a robust career spanning 25 years in finance, Ryan leads his team to enhance customer experience while effectively driving cash flow. He also contributes his expertise to the NACM National Board of Directors.

Ryan shares his journey from starting as a credit manager at a restaurant supply company to handling large-scale credit and collections operations at Vesta Services. The conversation delves into the evolution of the credit life cycle from traditional file cabinets to modern electronic systems.

He offers insight into leveraging technology, including scorecards and automated data points, to streamline credit approvals and collections.

Timestamped Overview
00:00 Intro
00:53 Ryan’s Journey: Small to large markets, diverse experiences.
05:25 Electronic filing evolved with software and scoring systems.
07:13 Manual review for substantial credit approvals.
10:28 Provide data promptly to streamline credit process.
14:45 Understanding customer relationships is crucial for retention.
16:43 Improving data management and customer scorecards.
19:25 Accept change, learn, and communicate within organizations.