In this episode, Christina is joined by Erica Lannan, the Director of Revenue Cycle Management at Jerns Healthcare. With over 17 years in the healthcare industry and 15 years in leadership roles, Erica shares her journey from starting as a financial assistant to becoming a leading expert specializing in revenue cycle management and customer success.

As the Director of her team, she discusses comprehensive strategies utilized across the revenue cycle, from initial contact and credit review to billing, AR collections, and cash application. Erica sheds light on the critical balance between data-driven decision-making and experience-led instincts, emphasizing the importance of leveraging technology and system automation to streamline processes and enhance customer relationships.

The conversation delves into the evolving nature of revenue cycle management, highlighting the shift from siloed operations to a more integrated, holistic approach that aligns with customer experiences. Erica also touches on the transformative role of AI and data analytics in future-proofing the industry, with particular emphasis on predictive analysis, self-service options, and AI-driven communication strategies.

Timestamped Overview:
00:00 Intro
05:07 Integrating tech enhances our reliable process flow.
06:27 Streamlined processes improved collaboration and customer care.
11:36 AI enhances industry operations, communication, and self-service.