Merkle B2B presents the first episode in our 4-part series “Demand Generation Connected”; your blueprint for building best-in-class demand generation experiences.

Meet your host Henry Neathey, Client Director at Merkle B2B who has 10 years of experience building demand generation experiences for B2B brands and knows a thing or two about connecting brand with demand. 

In each episode, we’ll hear from industry-leaders across Merkle, dentsu and agency partners who will give their expert advice on how to run successful demand generation strategies, starting with research all the way through to execution and beyond. 

We’ll cover how to drive full-funnel and personalised customer journeys, how to use technology to automate, and most importantly, how to track the ROI from your efforts. 

In this first episode, Merkle B2B Chief Strategy Officer, Simon Calvert, and Senior Account Director, Shirran Postlethwaite, start where every demand generation programme should; in market research. 

They discuss the latest findings from the largest research study of B2B buyers, The Superpowers Index, and think ahead to how brands can use this data as a playbook for creating relevant and powerful customer experiences that drive demand. 

In this conversation we cover the following topics:  

• How to keep tapping into your audience to understand their needs, challenges, and preferences  
• Which 6 elements are vital to build high quality brand experiences, and the phenomenal business outcomes of getting this right 
• The increasing importance of connecting with individual decision makers, and how to create personalised, relevant customer experiences in the right context 

Download your copy of the Superpowers Index here 👉 https://bit.ly/3XiuxLG