Field of Visions series - Episode 3 - How B2B brands can win in commerce in the CX era
Update: 2022-08-31
Description
In this episode join Benoit Soucaret, Mark Atkinson, Laura Pierce, and Shaun McCran as they uncover the challenges faced by B2B brands today and how they can cut through the noise to succeed.
In this episode we will cover:
· What does B2B Commerce mean?
· How should B2B brands think about approaching Commerce to succeed?
· What can B2B brands learn from how B2C brands execute experience and commerce?
· What’s next for B2B Commerce?
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