Ep 4 Demand Generation Connected: How to Drive ROI Post-Demand Generation with Analytics
Update: 2023-06-21
Description
So, you’ve started generating demand, what’s next? It doesn’t stop at data capture. In this episode, host Henry Neathey is joined by Merkle B2B’s Senior Manager of Client Services, Brad Yost, and Senior Director Analytics, Anto Inigo, to discuss the role of analytics to help inform what should happen post-demand generation and how to connect it with pipeline revenue.
In this conversation we cover the following topics:
- What elements and integrations you need to have in place to be able to accurately measure the ROI of demand generation strategies
- Real examples of actions-based nurture programmes that increase the pace of engagement using personalised and relevant touchpoints
- Why marketers should be held accountable for core business revenue metrics and more than just channel performance indicators
- How to clearly define SLAs with marketing and sales and create an effective feedback loop between the two teams
Download your copy of the Superpowers Index here 👉 https://bit.ly/3XiuxLG
Merkle B2B presents the final episode of our 4-part series “Demand Generation Connected”; your blueprint for building best-in-class demand generation experiences.
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
