Ep 2 Demand Generation Connected: Bridging the Gaps for Seamless Customer Experiences
Update: 2023-06-21
Description
Host Henry Neathey is joined by Head of Programmatic, Data & Analytics, Tim Lamble, and Senior Director of Customer Strategy, Caitlin Olmsted, to discuss how to set your teams up for full marketing-to-sales success.
The key is to build connected experiences all the way from paid media activation, to nurture, right through to sales enablement, and in this episode, we’ll find out how.
In this conversation we cover the following topics:
- How to adapt with changing consumer behaviour in B2B, and what technology you need in place to be able to act on meaningful insights from real-time behaviour
- Maintaining the complexity of B2B journeys, while delivering connected experiences across all touchpoints within complex organisational structures
- Transitioning from Account-Based Marketing to Account-Based Experiences, and the role of marketing automation in powering intent-led experiences
- Tips for marketing and sales alignment to ensure a consistent customer journey
Download your copy of the Superpowers Index here 👉 https://bit.ly/3XiuxLG
Merkle B2B presents the second episode of our 4-part series “Demand Generation Connected”; your blueprint for building best-in-class demand generation experiences.
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