Ep 3 Demand Generation Connected: Amplifying Customer Experiences Through Media Partnerships
Update: 2023-06-21
Description
Host Henry Neathey is joined by Head of Content Solutions EMEA & LATAM at LinkedIn, Jonathan Palmer, Global CMO at Mediaocean, Aaron Goldman, and Head of B2B Performance Media, VP at Merkle B2B Laura Pierce, to discuss what great media partnerships look like and how cross-collaboration builds momentum in demand generation experiences.
In this conversation we cover the following topics:
- The importance of tapping into partners’ key capabilities and insights around your team and working together towards a common goal
- Pivoting from a one-size-fits-all events led strategy, to crafting personalised and connected experiences across a wider digital and 3rd party platform environment
- How to make sure every single touch of content is driving action and building brand recognition across your customers’ network
- Maximising the value of your first-party data while moving away from traditional lead capture tactics
Download your copy of the Superpowers Index here 👉 https://bit.ly/3XiuxLG
Merkle B2B presents the third episode of our 4-part series “Demand Generation Connected”; your blueprint for building best-in-class demand generation experiences.
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