Ep 16 - Emotional Intelligence in Ag Sales: How to Build Trust, Handle Rejection, and Make Human-Centred Sales with Nathan Jones from Mood AI
Description
In this episode of Selling in the Paddock, Georgia sits down with Nathan Jones, founder of Mood AI and emotional intelligence expert, to explore how understanding human emotions can transform the way we sell in agriculture.
Nathan brings a wealth of insight from his PhD in psychology, his experience as a former voiceover artist (yes, really!), and his latest work building a platform that helps people tune into how they feel at work – and why that matters in sales.
From decoding rejection and dealing with emotional "tunnels" to understanding the full colour spectrum of human connection, this episode dives deep into the emotional side of selling – and how it can be your greatest sales advantage.
Whether you're in the paddock, behind the wheel, or sitting in front of your CRM, this one’s for the humans behind the headset.
What we cover:
Why all decisions (yes, even in Ag!) are emotional before they're logical
How to shift the sales mindset from "pushy" to powerful connection
The difference between empathy, sympathy, and compassion in a sales context
Why rejection hurts and what to actually do with that feeling
How to avoid becoming the “emotional doormat” in your client relationships
Practical tips to bring more authenticity, curiosity, and emotional smarts into every pitch
Why emotional flexibility is the real superpower in modern selling
Using AI + EI (emotional intelligence) together for stronger relationships
Links & Resources:
Connect with Nathan on LinkedIn: Nathan Jones
Learn more about Mood AI
Watch: Brené Brown on Empathy
Related episode: Reframing Rejection in Sales (coming soon!)
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