Ep 39 - Bottlenecks Impacting MQLs, SQLs, and Opportunities
Update: 2021-03-23
Description
Do you oversee the processes responsible for turning prospects into customers? In this episode, Frank and Joe talk through common hurdles organizations face that limit the flow of your contacts moving from one lifecycle stage to the next.
One example in the episode dives into how the process responsible for managing contacts in the sales pipeline is actually built around the sales team in many organizations. As a result, the sales team ends up being the group with the frictionless experience instead of the prospect due to the sales team having the most input.
Podcast Brought to you by - Digitopia
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