Images are visual punctuations that help tell a story. And for consumers, the more authentic the imagery, the better. From email marketing and website imagery to Instagram and Snapchat, we live in an image-driven online world, and brands have had to jump on board to keep up. But while social influencers and user-generated content can help with these efforts for more authentic imagery, brands can't rely on their customers alone to produce their content.

In this episode of The Commerce Marketer Podcast, I sat down with John DeMato, owner and photographer at DeMato Productions, to discuss how to create authenticity in images, even when they’re professionally shot in-house.

You'll hear about:
• How to unearth thoughts and stories in your images.
• The biggest photography mistakes websites make.
• Tips for streamlining your product photography sessions.
• How to take the best selfie.
• Similarities between Ecommerce and self-branded photography.

To contact John or learn more about DeMato Productions:
Info@JohnDemato.com | @DeMatoPhoto | http://www.JohnDemato.com

We welcome your feedback and invite you to share any topics you'd like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing