As digital-natives enter the workforce and become the primary B2B buyers, their expectation of convenient ordering processes has accompanied them. B2B companies are now faced with two questions: Whether to create an Ecommerce site for their B2B customers and if going to direct-to-consumer (D2C) is right for them.

In this episode of The Commerce Marketer Podcast, I sat down with Chloe Thomas, founder of Ecommerce Masterplan, to discuss how a company should decide whether to create an Ecommerce website for their B2B customers, which pitfalls to avoid, and whether going D2C is right for them.

You'll hear about:
• How to determine if B2B online sales is right for your company.
• When should a B2B company consider selling direct to consumer?
• Managing your team through a transition to online service and selling.
• Customer service department considerations through these changes.
• Email marketing strategies that appeal to both B2B and B2C.
• Most common mistakes companies make with moving from B2B to D2C – and how to avoid them.

To contact Chloe or learn more about Ecommerce Masterplan:
@chloe_ecmp | @eComMasterPlan | www.EcommerceMasterplan.com

We welcome your feedback and invite you to share any topics you'd like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Apple Podcasts, Google Play or many other places where you listen to podcasts.