This podcast is about to get rocked! What do John Lennon, Paul McCartney, Jerry Garcia, Jimi Hendrix, and the Rolling Stones have to do with pop-up shops? You're about to find out! Pop-up shops have grown in popularity over the years, but one company focused on classic rock not only made a business out of it but did it so well they were asked to “pop-up” on tour with Ringo Starr. And this was all before the pop-up shop became in vogue.

In this episode of The Commerce Marketer Podcast, I sat down with Scott Segelbaum, owner of the Rock Art Show, to discuss the evolution of the pop-up shop, how the customer experience has changed over the years, how to choose the right venue, and when to pivot your pop-up strategy.

In this episode you'll hear about:
• Ways to think through finding the right location for a pop-up shop.
• How to approach optimizing the customer experience.
• Pivoting your pop-up and how to recognize when the time is right.
• How the customer experience has evolved over the years.
• Why reducing your product selection can make for a better experience.


To contact Scott or learn more about The Rock Art Show:
Scott@RockArtShow.com | @RockArtShow | www.RockArtShow.com | www.BeatlesCartoonArtShow.com

We welcome your feedback and invite you to share any topics you'd like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest