DiscoverThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 029: The Business of Beer. How 3 American Ex-Pats Started a German Brewery
Episode 029: The Business of Beer. How 3 American Ex-Pats Started a German Brewery

Episode 029: The Business of Beer. How 3 American Ex-Pats Started a German Brewery

Update: 2018-07-31
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Something's brewing on The Commerce Marketer Podcast. In this episode, I sat down with David Spengler, co-founder and owner of Vagabund Brauerei, to discuss how three American ex-pats learned to brew beer by watching YouTube – and then started their own brewery in beer's own backyard, Germany. We'll talk about entrepreneurship, how to strategically grow, the customer experience, marketing strategies, competing with large corporations, and how a small brewery with no marketing budget has been able to grow and thrive in a historically beer-savvy environment.

We'll discuss:

• How they went from YouTube videos into launching a brewery.
• How a crowdfunding campaign told them how to market their business.
• Strategies to compete with large, established companies.
• Why getting customers involved enhances the customer experience.
• Why social media has been such a critical tool for growth.
• What was David’s entrepreneurial “Oh, crap” moment?
• Is a hot dog a sandwich?

To contact David or learn more about Vagabund Brauerei:
info@vagabundbrauerei.com | www.VagabundBrauerei.com | @VagabundBeer |The Gram: @Vagabundbeer

We welcome your feedback and invite you to share any topics you'd like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest
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Episode 029: The Business of Beer. How 3 American Ex-Pats Started a German Brewery

Episode 029: The Business of Beer. How 3 American Ex-Pats Started a German Brewery