During the 2017 holiday season, paid search drove more than 23% of website traffic. It is an important, and, for many, invaluable marketing tactic. But if not done right, it can be costly – too costly! As everything else in digital marketing evolves, paid search is no exception.

In this episode of The Commerce Marketer Podcast, I am joined by the founder of StatBid, Roy Steves. We are going to talk about the changing landscape of paid search with both Google and Amazon, strategies for optimization, holiday planning, and what lies ahead for paid search in 2019.

You’ll hear about:
• The biggest paid search challenges for retailers today.
• Keys to striking a balance between your mobile and desktop strategy.
• Resources available to monitor your competition.
• Keywords versus key phrases – which strategy is best to follow?
• Are Google Shopping ads worth diving into?
• Is paid search on Bing worth the investment?
• Holiday planning strategies and how to capitalize on competitor mistakes.
• What to expect from paid search in 2019.
• How has Amazon changed the paid search landscape and how to adapt

To learn more about StatBid:
Roy@Statbid.com | https://www.statbid.com | StatBid on Twitter: https://twitter.com/StatBid | Roy on Twitter: https://twitter.com/roysteves

We welcome your feedback, invite you to share any topics you’d like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing

SPONSOR:
This episode is brought to you by:
Oracle Bronto
The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley Homestore and Christopher & Banks. For more information, visit http://www.bronto.com