Episode 030: CRO, Email Marketing, UX, Website Tests and “Princey” Things
Update: 2018-08-22
Description
I'm joined by Jamie Schreter, Chief Strategy Officer at the ecommerce agency diff, for a wide-ranging conversation covering topics like CRO, website testing, UX design, email marketing and more. Jamie will share examples of website tests, results and lessons learned, websites changes that caused cart abandonment rates to drop, and the hidden dangers of growing your email list.
And in a little role reversal, Jamie flips the script and asks Greg questions ranging from the next big thing in email marketing to his surprising choice of the most overrated movie.
We discuss:
• Three most common challenges retailers experience with web traffic
• Site design, CRO, and what companies are failing to realize
• Examples of website tests that failed and lessons learned
• How web design plays into how retailers should design their email
• Why growing your email list can make it less profitable
Contact Jamie or diff:
jamie@diffagency.com | www.DiffAgency.com | @DiffAgency
Follow @WhatsGregDoing
And in a little role reversal, Jamie flips the script and asks Greg questions ranging from the next big thing in email marketing to his surprising choice of the most overrated movie.
We discuss:
• Three most common challenges retailers experience with web traffic
• Site design, CRO, and what companies are failing to realize
• Examples of website tests that failed and lessons learned
• How web design plays into how retailers should design their email
• Why growing your email list can make it less profitable
Contact Jamie or diff:
jamie@diffagency.com | www.DiffAgency.com | @DiffAgency
Follow @WhatsGregDoing
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