DiscoverIntuitive StyleEpisode 12: Measure twice, cut once, with Emily Grady Dodge
Episode 12: Measure twice, cut once, with Emily Grady Dodge

Episode 12: Measure twice, cut once, with Emily Grady Dodge

Update: 2025-04-11
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Did you know new episodes of Intuitive Style drop weekly on Fridays? Subscribe so you don’t miss Fanny Adams, Jennifer Cook and more special guests in upcoming weeks!

Today’s guest is Emily Grady Dodge, writer of Just For Fun. Emily shares exactly how she found THE pants that made the rest of her wardrobe come together, how she finds contentment with her clothes, and her number one tip for anyone struggling with their style. Even though this was our first time meeting, I felt like we’ve known each other all along. Enjoy!

Episode Transcript

This transcript has been edited for clarity.

You're listening to Intuitive Style, where we believe that everyone has style. I’m Maureen Welton. In conversation with fantastic guests, we explore how to tap into our style intuition so that we can dress authentically and live fully. Today's guest is Emily Grady-Dodge from Just For Fun. She shares about her capsule wardrobe, asks the question, what are you wearing? And shares about how she is generally satisfied with less but better. We love her minimal aesthetic, dry humor, and real life realness. Emily, welcome to the pod.

Emily: Thank you so much for having me. I'm so excited.

Maureen: I'm so happy to meet you. I know that we've virtually met through our writing, but it's nice to actually hear your voice and get to know you a little better.

Emily: Oh, thank you.

Maureen: For anyone who hasn't read your Substack column yet, can you describe what Just For Fun is all about?

Emily: Yeah, so I started it a little over a year ago and did not think I would be writing about fashion at all. I thought it would just be more general like lifestyle and motherhood. About two weeks after I wrote the first post, I, for totally separate reasons, decided to jump on the Rule of Five challenge. And then my whole life just sort of funneled itself into caring a lot about clothing again.

Naturally, my Substack just followed suit and I started writing about that. I was having a fun time writing about what I'm wearing, what I was planning on buying, because it was such a limited shopping year for me that everything felt really high stakes. I took every purchase very seriously—except for one, which I did very candidly write about. Just For Fun kind of naturally evolved to be this place where, literally, it's the title. It is just for fun. I'm not trying to make a career out of it. It's an outlet for me. It's something creative to do in my spare time. I do it from my phone. It's very low stakes, but I've had the best time connecting with people in this sort of niche community of like-minded individuals. We’re trying to figure out what we’re wearing to work, to date nights, to the mall with friends. How are we making choices that feel good and that we’re not regretting two months later? That was always a problem for me in the past.

But anyway, long story short, Just For Fun is really about what I'm buying, what I’m really wearing—I’m super honest, big outfit repeater. I love outfit repeating. It's not something to be ashamed about. I just lay it all out there, and it's been interesting. It's very cathartic.

Maureen: Yeah, I love that. It’s really fun to read your posts, and I always love your outfit pictures too. They always look really polished, but at the same time, they feel very real. Your descriptions go into the things you might not see in the image. For anyone who isn't familiar with the Rule of Five, could you share a little bit about what that is and why you were drawn to it?

Emily: Yeah, so admittedly, I've never been very driven by sustainability. It's just not something that I feel overly concerned about mainly because I do have like a very naturally small footprint life like Uh, I moved to Jersey city from Brooklyn a few years ago, but I didn't have a car for fifteen years. I do. We do have one car now. Um, we live in an apartment. I have a really small closet with very limited space and just kind of naturally have to have a small wardrobe. Um, so my life choices were never driven by any like, oh, I really, really want to be sustainable. They just happened to be in line with that. Rule of five is very much rooted in sustainability. It came about from a study that said, if you're in this income bracket, you need to slow your roll. People who, in this bracket, if they shifted to only buying five items of clothing a year, we would fix this massive landfill problem that we have with clothing being thrown out at this record pace. And all of the ripple effects that are terrible for the environment because of that.

That is not why I jumped on the rule of five bandwagon. I wish I could say that it was. But it wasn't. I think it's great that it exists for that. But for me, it was like, okay, I just finished the year 2023 of shopping. I kept track of all my purchases. I bought, I think, forty-seven things. By the end of the year, I was already selling half of it on Poshmark or the RealReal or donating it because I didn't even have the bandwidth to resell it. And just really questioning, like, what am I doing? Why do I keep making these terrible choices that even two days later after taking the price tag off, I'm like, did I have amnesia? Why did I buy that? What was going on in my head? Like, this doesn't make sense. So I saw the framework of buy five things new in one year. Renting is okay. Up to four items of secondhand clothing. And that all just felt like really safe to me. I needed somebody else to give me that boundary and to commit myself to it. When I commit to something, I am like a dog with a bone. I knew that I would do it. Like I knew I would stay the course.

Trying [Rule of Five] really changed everything for me. It was such a year of pausing, of reflecting, of figuring out this root cause of why I kept making terrible choices. Um, and how to, I don't think you can ever be perfect or ever completely stop that from happening, but like how to have a better success rate with shopping moving forward. Um, and it was really, really huge for me and I loved writing about it and I loved, um, kind of that safety net when the year ended, I was a little. A little nervous, but also I felt like I was in such a good place, um, in my own head about what I wanted, what my gaps were. What vibe I want out of my wardrobe, how I want to feel when I'm wearing clothes, um, what length pants feel good, um, just all of these things that back in 2023, I was floundering and just grasping at straws and it wasn't working.

There's a great Substack called Rule of Five by the woman who sort of outlined this whole idea. Her name's Tiffanie Darke. I highly recommend checking that out. My reasons of approaching it were a little different than the intent, I think.

Maureen: That's so profound though, that idea that there's an intrinsic benefit to consuming less, or there can be.

Emily: Right.

Maureen: Personally, I would love to see people consuming less and be happy with fewer things because that is sustainable, but I love when we can exemplify that wanting less and being satisfied with less isn't a bad thing and it's actually freeing and helpful. And fun in its own way.

Maybe could you speak a little bit more to how—or any moments in time when you realized like, oh, this is really good for me? This is really helping my style or helping me decide what I actually want?

Emily: Yeah, this is gonna sound a little woo-woo, but bear with me. A few years ago, I saw someone and I loved her outfit, and I had this epiphany where I felt like this woman was 100% operating from a place of 'I am beautiful.' I could tell that the way she was dressed, she felt that way about herself. At that time in my life, I was postpartum, none of my clothes fit, I had a small wardrobe but didn’t love what I had. It struck me that I was not making purchases from a place of believing anything positive about myself. If you don't see yourself in a positive light, any clothing purchase is just a Band-Aid on a bullet wound. Like it's not going to get the job done and you're just scrambling for something that's going to make you feel better. But that is not what's going to make you feel better. The answer is not in clothing.

When I had this moment of seeing this woman, and just the way she carried herself and what she was wearing. I thought I really need to work on myself and I'm not going to let myself shop until I believe I'm beautiful and worthy of having a wardrobe that reflects that. And that was hard for me at first. Like I was like, oof, like that feels big. That feels scary. That feels like, no, let me just keep shopping at J.Crew when they have a 40% off sale. I got to this place where I was like, if I believed I was beautiful, what would I buy? And it was a really different answer than what I was just kind of being drawn to buying without doing that train of thought. And I bought this pair of pants, and I wrote about this when I did a recent post about workwear. I bought this pair of

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Episode 12: Measure twice, cut once, with Emily Grady Dodge

Episode 12: Measure twice, cut once, with Emily Grady Dodge

Maureen McLennon Welton and Emily Grady Dodge