Today’s episode is a fun one, featuring a very popular content creator on Instagram—who may be less well known on Substack. She’s a real treat. Enjoy!

Episode Transcript

This transcript has been edited for clarity.

Welcome

You’re listening to Intuitive Style, where we believe that everyone has style. I’m Maureen McLennon Welton. In conversation with fantastic guests, we explore how to tap into our style intuition so that we can dress authentically and live fully.

Today’s guest is Cara Wengen, aka plus size Zoë Kravitz, which is obviously iconic. She’s a big thrifter, works in an art gallery, major, and has the best taste in music. Welcome to the show, Cara.

Cara: Thank you so much. I’m so excited to be here.

Maureen: Likewise, I’m excited to talk to you. You just kind of recently barreled in, in the absolute best way, through my Instagram feed. And I was like—hold on, I need to know this person. She needs to come on the podcast. Everyone needs to know about what she’s doing. So I’m so glad that you said yes.

I’d just love to really kick us off with your content creation origin story. What got you to start posting your outfits online? I know it’s kind of a scary thing.

Cara: Yeah, so I think probably very similarly to many other people, I was just kind of scrolling. I don’t want to say addicted to TikTok, but using TikTok frequently and Instagram frequently and seeing these people who are getting PR sent to them—like free stuff.

And I was like, mail is so cool in general. Like when you get a personalized letter, you’re like, this is awesome. Imagine getting clothing that you like sent to you or shoes or jewelry. And I was like, I want that to happen to me. So for that reason alone, I was like, I’m just going to start posting.

So that was probably like 2023. I was dabbling, just kind of casually posting once in a while. And then I made a pact to myself: in January of 2024, my New Year’s resolution was I’m going to post a video a day. Might miss some days, if that happens, that’s cool. But I’m going to post nonstop for all of 2024 and just see what happens.

And that’s honestly how it started. I started with outfit videos and then a lot of people were asking where I got my clothes and how I was finding them, and that turned into more thrifting videos, which is really my niche little corner of the internet. So it’s been wonderful. I’ve created an incredible community of people, and that is really the gift of it all. It’s not the PR, it’s the people. But yeah, that’s why I started.

Maureen: Yeah. And what’s the experience been like to actually be posting and being online? How does it feel?

Cara: Yeah. So I would say that at first, when I first got started and really started pouring effort into creating content, it was overwhelming. You know, I didn’t understand how to use the platforms, how to edit. I wasn’t in like a rhythm of filming and I kind of got burnt out.

And I feel like that happens to a lot of creators when they first start out. They’re like, oh, I’m gonna do all of this stuff and keep going and going and going, and then nothing’s gonna happen, so I’m just gonna give up. And if that doesn’t happen to everybody, that’s amazing, but a lot of the people that I’ve spoken to, that happens to.

So that was really frustrating at first, and I just kind of soldiered through it, brought those concerns to the community of people that were actually cheering me on every single day. And they were like, just keep going, just keep doing it. And that’s what I’ve been doing, and that’s the mentality I’ve had.

Instead of killing myself trying to create content, I kind of have now found a way to incorporate it into my everyday life. So I have a routine. I film my outfit video in the same location every day, same time. If I’m going thrifting, I automatically have my little tripod and I’m filming everything. Everything is content for me now, which has really changed the way that I’m interacting with creating content.

Editing gets a lot easier after you know how to do it—that’s probably one of the hardest things to learn. And then also just communicating with people and engaging, that’s important too. And I think that setting time limits for yourself for that is also really important, because I think it’s really easy to get caught up in, “Oh, I have to reply to every single comment.” You should, you should, you know, for your sake and your page—but I think also you need to get out of the online world and into your real life a lot.

That’s just something that I had to kind of learn along the way and along the journey as well.

Maureen: It’s like set time limits for yourself to do those interactions and that engagement. And I wanted to ask you about this because, you know, as a creator myself in different ways, I find so many parallels with the experience of writing content with the experience of personal style.

In the way that you have to try new things, especially if you want your personal style to move in a new direction or if you’re trying to push yourself out of your comfort zone—it can take time to get used to. And so I just think it’s really fun to see the comparison, and not just talk about personal style all the time, because I think it’s good to have inspiration from everywhere.

So I guess I’m curious—with that disclaimer—how, if anything, do you think your personal style has changed through being a content creator? Or do you feel that it’s pretty similar?

Cara: Yeah, no, my style has definitely changed. And I attest that to the fact of documentation. Literally, that was my pact to myself for 2024: every day I’m waking up and posting a video. So every day I have footage of myself on camera. And in doing that, you kind of see—oh, that looks good (or what I think looks good, because that’s all relative). Or, oh, I can really see the way that I’m more confident in this outfit versus that outfit. Why is that?

You notice things like, oh, I’m wearing this skirt in a lot of videos—that must be one of my staple items that I’m reaching for all the time. Those things just kind of naturally happen. It’s been super interesting, because pre-documentation, my style was just kind of all over the place. So if anything, it’s really helped me hone in on what I prefer to wear.

And also I get inspired by other content creators and celebrities, because I’m so online that I’m exposed to more—which is really cool. Like, I’ll see something and think, “Ooh, I like that. I would have never thought to do that, but let me see if I can go thrift that.” And it’s just been really fun.

If anything, I just feel more like myself now than ever before, which is really, really cool.

Maureen: I want to stick on that for a second. What does it mean to feel like yourself? Maybe an example or a moment—you mentioned looking back at videos and noticing that you’re more confident in a particular outfit versus another. What does that confidence look like to you in the video? How can you see it now in a way that maybe you didn’t see in the moment?

Cara: Yeah, I think it’s overall body posture—or the way I’m looking at myself in the camera. Because I don’t always film with the back camera, even though you’re “supposed” to. I still use my front camera a lot, so I’m literally looking at a mirror of myself. And I can tell—in certain looks—I’m feeling myself more.

Like, you know when you’re feeling yourself and when you’re not. There are certain moments where I’m like, “Oh, I’m really working this.” And I don’t mean that in a cocky way, I mean it in a very reflective, real-time way, like: wow, you’re really feeling yourself.

That’s been cool and interesting, because especially as somebody who lives in a larger body, I normally wouldn’t put on a tight shirt and think, “I feel great about myself.” But then when I’m reacting in real time to the footage of myself, I’m like, “No, I’m actually feeling myself. This feels good.”

And it kind of makes you think—maybe I’ve been doing this wrong the whole time. Like, it doesn’t matter what size I am. I can wear whatever I want as long as I feel good, it’s comfortable, and it’s what I like. That’s all that matters.

Maureen: Yeah. I mean, personally, I’m struggling with that right now, so I’d love to talk about it more—these limiting beliefs about what we can and cannot wear based on what our body looks like. Or even more than that—for me, it’s about what we’re used to seeing or not seeing.

And for me personally—and I mean this with no pressure, only gratitude—watching you wear just the best things (and just looking cool, in my subjective perspective) has been encouraging. And in your subjective perspective, I can feel when you’re feeling yourself.

It’s been really beautiful to see your work and what you’re wearing. I feel very encouraged, because there are some things I’ve told myself not to wear. And I’m actively looking for examples that tell me otherwise, and then trying to experience that myself.

Maureen: I wanted to go back to what you were saying about maybe in the past you wouldn’t have wanted to wear a particular type of tight t-shirt or something like that. Can you walk me through—if you can think of it—the experience of getting comfortable with that? Like, let’s say you just wore it one time. Did you immediately feel comfortable, or was it something you had to try over and over again? What was that