Episode #142: Optimizing Your Presence at Events, with Alice Heiman
Update: 2019-06-19
Description
How can you cut through the noise and bustle of events and shows and make a lasting impact on leads without being too aggressive? Events can be a unique opportunity to talk to the right people — not just anybody — or they can be a total loss of your time and resources. Well-structured, targeted approaches to events can help you leave with strong leads and can help your attendees leave with more than just swag. Alice Heiman, Co-Founder and CRO at TradeShow Makeover, explains how to get the most ROI at events and ensure you’re making the right impression on leads. https://sforce.co/2I8ODC1
Guest: Alice Heiman (https://www.linkedin.com/in/aliceheiman/)
Host: Vanessa Haney (https://linkedin.com/in/vmhaney)
Related resources:
- Trade Show ROI Calculator http://bit.ly/2wv4uVU
- Online or Offline, Speak with Influence https://sforce.co/2Wh8okO
- Focus on Outcomes, Not Actions https://sforce.co/2wtee34
- How to Sell When Buyers Are Already Making Up Their Minds https://sforce.co/2ELjX94
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