Episode 38: When not to chase shiny logos
Update: 2024-08-07
Description
Peter and Alex discuss founder-led sales mistake #2: Spending too much time on bad-fit leads.
They dive into:
- What makes a bad-fit lead?
- How do you qualify for fit and what questions can you ask to get clarity around this?
- When are some examples you may continue working with non-ICP customers?
- How do you know when to eject out of a deal midstream?
To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and purchase Peter's newly published book, Unlocking Authentic Sales!
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