Tai Rattigan chats with Jim Misuraca, a channel sales and partnerships veteran, particularly in the martech, data, and ad tech spaces. Jim shares his journey from product management to the front lines of sales and partnerships and the insights he gained.

In this conversation, Jim and Tai explore:

- The complexities of forming strategic partnerships and the need for alignment with company culture and executive support.
- A framework that breaks down partnerships into recruitment, sales, enablement, marketing, and technical integrations.
- Understanding the broader ecosystem and identifying potential acquisition targets through partnerships
- Setting clear metrics, maintaining open communication, and aligning with overall business strategy.

Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitates virtual events, shares insights, and promotes personal and professional development.

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