In this episode, Alexander Shyshko takes us through his career journey, starting in direct sales and his transition to partnerships. Now the CRO at Outbound Funnel, Alex shares his insights on how his passion for building relationships has shaped his career and current role.

He and Tai cover the following:

- Differences between working in tech companies and running an agency.

- The importance of capacity planning in agencies.

- Strategies for managing capacity, including efficient hiring and talent deployment.

- The role of standardization in process optimization and client satisfaction.

Timestamps:

00:43 : Alex's Journey into Partnerships

02:45 : Transition to Agency Work

03:24 : Differences Between Tech Companies and Agencies

04:27 : Treating Agency Partners as Extensions

05:28 : Importance of Capacity Planning

06:48 : Challenges of Scaling in an Agency

07:54 : Capacity Planning Process

08:59 : Empathizing with Capacity Constraints

10:01 : Standardizing Processes in Agencies

11:01 : Seamless Handoffs Between Partners and Agencies

12:03 : Customizing Projects for Specific Clients

13:35 : Ensuring Project Success with Proper Planning

15:43 : Balancing Referrals and Capacity

17:14 : Financial Incentives for Agencies

18:46 : Strategic Use of Agency Partners

20:18 : Enhancing Customer Success with Agencies

22:43 : High-Impact Referrals from Agencies

25:21 : Standardizing Statements of Work (SOW)

27:23 : Customizing SOWs for Unique Client Needs

29:26 : Transparency and Documentation in Agency Work

31:18 : Importance of Continuous Collaboration

33:05 : Educating Partners and Teams

35:07 : Accountability and Timeline Management

37:10 : Sharing Control in the Sales Process

Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,000 members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.

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