In this episode, Jen Waltz, Founding VP of Global Alternate Channel Sales at Kron Technologies, shares her extensive experience in business development, focusing on digital transformation, strategic partnerships, and cybersecurity.

Here are some key highlights of our conversation:

- The evolution and importance of OEM partnerships in SaaS and software.
- AI's impact on OEM manufacturing and predictive analytics.
- Strategies for managing channel conflict and partner ecosystems.
- The significant role of cybersecurity in partner-driven revenue generation.
- Importance of clear joint value propositions in partnerships.
- Tips for effective partner engagement and lead generation.

Timestamps:

2:05 OEM Partnerships
7:05 AI and OEMs
11:45 Managing Channel Conflict
18:03 Partner Ecosystem Management
25:17 Channel Leaders and Lead Generation
27:58 Cybersecurity Market
34:19 Cybersecurity Partnerships

Partnership Leaders is a premier industry association for partnership, channel, and business development professionals. As a leading community, it connects over 1,850+ members worldwide, facilitating virtual events, sharing insights, and promoting personal and professional development.

#businessdevelopment #cybersecurity #oem #partnerships #ai #saas #software #channelsales #digitaltransformation #partnerships

Find us on:

LinkedIn: https://www.linkedin.com/company/partnershipleaders/
Apple Podcasts: https://podcasts.apple.com/ph/podcast/groundwork/id1743254291
Spotify: https://creators.spotify.com/pod/show/groundwork-by-pl