Every Nonprofit Needs To Try These Major Donor Engagement Strategies
Description
Every nonprofit is losing donations because they’re not focusing on what truly matters, engaging and building relationships with major donors. In Episode 20 of the “Hey Nonprofits” podcast, host Trevor Nelson sits down with fundraising expert Trisha Brauer to share strategies that nonprofits can use right now to transform their donor engagement. If your organization struggles to ask for large donations, connect with high-level donors, or get consistent funding, this episode is the solution you need. Learn the proven approaches other nonprofits are using to raise more money and what to avoid doing that could drive donors away.
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Trisha Brauer, leveraging years of experience in nonprofit fundraising, explains how to address challenges like donor gatekeeping, hesitations to “pick up the phone,” and how nonprofits unwittingly treat donors like ATMs instead of valued partners. From the importance of building deeper donor relationships to powerful ways to thank and engage your supporters, this conversation takes a deep dive into the common pitfalls nonprofits need to overcome. You’ll also explore how clear communication and personalized stewardship can increase donations at every level.
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Discover the 4 major mistakes nonprofits make: ignoring relationships, being afraid to ask, failing to communicate value, and skipping donor follow-up. If these sound familiar, this episode will help you take actionable steps to fix them and create long-lasting donor connections. Don’t just fundraise, build a community of loyal supporters.
Listen to “Hey Nonprofits” Episode 20 today and learn how nonprofits thrive by mastering donor engagement with tips and expert insights from Trisha Brauer.
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Chapters:
0:00 Introduction: Understanding the $2,500 Tipping Point
2:07 Why Tough Conversations Are Essential for Major Gifts
3:29 Breaking Gatekeeping: Empowering Fundraisers to Succeed
5:16 Personalizing Donor Stewardship: The Difference It Makes
7:57 Hospitality in Fundraising: Lessons from Ritz-Carlton
14:42 Building Long-Term Donor Trust Through Connection
18:28 Simplifying Fundraising Events: Less Is More
25:00 Modern Fundraising Themes That Engage and Delight
28:10 Auction Secrets: Timing and Strategy for Success
33:10 Pre-Commitment Strategies: Securing Funds Early
36:11 Top Revenue Enhancers: Golden Tickets & Mystery Pulls
39:10 Final Thoughts: Fostering Donor Loyalty