How to Host Better Fundraising Events (According to Real Donor Data)
Description
In this episode of Hey Nonprofits, Trevor is joined by Steve Johns, CEO of One Cause and author of Fearless: Leadership lessons at the Crossroads.
Discover why in-person gatherings spark more meaningful relationships, how gratitude can amplify donor loyalty, and why smaller, community-focused events lead to bigger wins. Learn what the data says about scaling events effectively and how personal stories and testimonials can deepen donor relationships. Steve also shares invaluable insights into navigating economic challenges while keeping fundraising efforts authentic and impactful.
Find Steve on LinkedIn: https://www.linkedin.com/in/stevejohns3/
This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.
To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/
Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/
Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:
https://hgafundraising.com/nonprofit-coaching/
Chapters:
0:00 Boost Your Mission with In-Person Events
1:51 Why Smaller Venues Create Big Music Magic
5:25 John Mayer’s Hidden Talent and Summer Concert Plans
7:12 How Music Events Strengthen Communities & Fundraising
11:09 Secrets to Long-Term Fundraising Success
13:16 Building Strong Teams for Fundraising Wins
16:48 The Power of Relationships in Nonprofit Leadership
18:38 Honest Communication During Tough Times
22:18 Stay in Control During Uncertain Moments
23:57 Communication Tips for Fundraising Success
27:47 How Gratitude Supercharges Donor Relationships
29:20 Scaling Events: Secrets to Big Impact
32:43 Testimonials That Boost Donor Loyalty
34:40 Gratitude & Community: The Keys to Fundraising
37:47 Raise Conference: Elevating Fundraising Professionals
39:44 Networking and Learning at Powerful Fundraising Events
43:11 Patience Pays Off in Big Fundraising Goals
44:51 Innovate Nonprofit Success with Technology
48:34 Avoid These Fundraising Overthinking Traps
50:38 Resilience: Thriving Through Economic Challenges