Expanding Your Customer Base with Inclusive Marketing – with Sonia Thompson
Update: 2024-08-05
Description
In this episode we chat with Sonia Thompson, an inclusive brand strategist, about the importance of inclusive marketing – and how being intentionally inclusive can help you attract a bigger, more diverse, and fiercely loyal customer base.
Representation in marketing has an impact on consumers that goes beyond the product itself. Sonia explains the importance of making people feel seen and included, and how this impacts consumers’ perception of your brand.
She also gives examples of brands that have successfully implemented inclusive marketing, and we discuss how brands can make their marketing campaigns more inclusive - without the overwhelm.
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